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Research papers

Retaining after sales business at the branded automotive dealership

In many national economies the automotive business plays a major role. In Germany for instance 10% of the working population is in some way connected to the automotive industry. In automotive retailing the impressive turnover of automotive...

Catalogue: Automotive 2008
Authors: Dick Hage, Jurgen Verlee
March 3, 2008
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Citation

Hage and Verlee (2008a, March 03). Retaining after sales business at the branded automotive dealership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retaining-after-sales-business-at-the-branded-automotive-dealership